Ensuring accuracy in a press release

Writing a press release can be a tricky task as you have to come up with a story that doesn’t exaggerate the claims and can still grab the attention of the journalist. It is important for the press release to be accurate and unbiased if you wanted it to make effective because if the journalist gets the hint that the press releases is making unsubstantiated claims, then it will end up in the deleted list of emails. But www.newswirenext.com has some tips for you that you can follow to make sure that you are coming up with an accurate and unbiased press release.

Check the headline:

Headlines can often mislead the statements and can create the hype that should not be there. And because it is the first thing that the reader sees in the press release, it is important for it to be accurate and unbiased. It should describe what your press release is all about but at the same time should be interesting enough to grab the attention of the journalist. The challenge is to keep the balance between the two without using the cheap tactics. Avoid using marketing hyped and advertising headlines as it will cause your press release to lose its credibility and will never get published. Try to write interesting headlines that are clear and accurate as well.

Don’t claim extravagantly:

Press releases are different from the marketing strategies, and that is why it is important to keep it to what it is. Most of the writers these days write press releases like a marketing pitch, and they look similar to the company’s broachers, website, and advertising pamphlets. Avoid using words like Best, greatest, best in class in your press releases because it creates a very negative impact on the journalist.

Make good use of statistics:

You might be thinking now then what possible you can include in your press release to make it effective and accurate at the same time. The best thing to do is to use the stats to back up your claims where possible. A fact should follow your statement, and it can only be the stats. Show how your product manages to perform 50 percent better than your competitor. But make sure that the stats that you include in your press release are true. Otherwise, it will disturb the accuracy of the press release.

Put third part quotes:

We are not talking about canned and meaning fewer quotes; we are talking about the real quotes. Adding third party quotes from experts can help in increasing the credibility of your press release. But the quotes that you get from the third parties should be unbiased, only then it will help you to add a layer of legitimacy to the story. Make it complete and avoid using fake quotes.

These are some of the dos and don’ts that you can follow to make sure that your press release is unbiased and accurate. Once your press release is ready you can choose from the list of best press release distribution firms to distribute your press release.